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SOUTH CAROLINA

South Carolina, known for its rich history and coastal beauty, has a growing economy driven by tourism, manufacturing, and technology. In 2023, South Carolina was the 5th fastest growing state in the country, which has driven more and more business into the state and increased the desirability to advertisers. The state’s top cities include Charleston, Columbia, and Greenville, all offering strong economic opportunities and cultural appeal.

COLD109 Molson Coors Miller Lite Approach 6.10.24
FLOD3-1
GSA-GVLD1-1 Bud Light 9.2.24 Approach 1
CHSD23-1 Humana 10.1.24 Approach
B-17N
SOUTH CAROLINA

Market Summary

  • Demographic Breakdown:
  • Hispanic or Latino: 6.0%
  • White (Non-Hispanic): 63.7%
  • African American: 27.1%
  • Asian: 2.0%
  • Other/Multiracial: 1.2%
  • Market Snapshot:
  • Median Age: 39.0 years.
  • Median Household Income: $64,000.
  • DMA Rank: 79th.
  • DMA Population: Approximately 800,000.
  • Key Highlights:
  • Attractions: Charleston Historic District, Waterfront Park, Fort Sumter National Monument, Magnolia Plantation & Gardens.
  • Sports Teams: Charleston Battery (USL Soccer), Charleston RiverDogs (Minor League Baseball).
  • Industries: Tourism, Aerospace, Technology, Manufacturing.
  • Education: College of Charleston, The Citadel, Charleston Southern University.
  • Demographic Breakdown:
  • Hispanic or Latino: 7.0%
  • White (Non-Hispanic): 60.0%
  • African American: 30.0%
  • Asian: 2.5%
  • Other/Multiracial: 3.5%
  • Market Snapshot:
  • Median Age: 38.0 years.
  • Median Household Income: $56,000.
  • DMA Rank: 37th.
  • DMA Population: Approximately 1,300,000.
  • Key Highlights:
  • Attractions: Riverbanks Zoo & Garden, South Carolina State House, Lake Murray, Columbia Museum of Art.
  • Sports Teams: University of South Carolina Gamecocks (NCAA), Columbia Fireflies (Minor League Baseball).
  • Industries: Education, Healthcare, Government, Manufacturing.
  • Education: University of South Carolina, Allen University, Midlands Technical College.

Market Summary

  • Demographic Breakdown:
  • Hispanic or Latino: 6.0%
  • White (Non-Hispanic): 63.7%
  • African American: 27.1%
  • Asian: 2.0%
  • Other/Multiracial: 1.2%
  • Market Snapshot:
  • Median Age: 39.0 years.
  • Median Household Income: $64,000.
  • DMA Rank: 79th.
  • DMA Population: Approximately 800,000.
  • Key Highlights:
  • Attractions: Charleston Historic District, Waterfront Park, Fort Sumter National Monument, Magnolia Plantation & Gardens.
  • Sports Teams: Charleston Battery (USL Soccer), Charleston RiverDogs (Minor League Baseball).
  • Industries: Tourism, Aerospace, Technology, Manufacturing.
  • Education: College of Charleston, The Citadel, Charleston Southern University.
  • Demographic Breakdown:
  • Hispanic or Latino: 7.0%
  • White (Non-Hispanic): 60.0%
  • African American: 30.0%
  • Asian: 2.5%
  • Other/Multiracial: 3.5%
  • Market Snapshot:
  • Median Age: 38.0 years.
  • Median Household Income: $56,000.
  • DMA Rank: 37th.
  • DMA Population: Approximately 1,300,000.
  • Key Highlights:
  • Attractions: Riverbanks Zoo & Garden, South Carolina State House, Lake Murray, Columbia Museum of Art.
  • Sports Teams: University of South Carolina Gamecocks (NCAA), Columbia Fireflies (Minor League Baseball).
  • Industries: Education, Healthcare, Government, Manufacturing.
  • Education: University of South Carolina, Allen University, Midlands Technical College.

inventory overview

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Bulletin
Tri-Vision
Wall Wrap
Kiosk
Poster

Bulletin

Tri-Vision

Wall Wrap

Kiosks

Poster

CAR – Static
CAR – Digital
CAR – Static
CAR – Digital
CAR – Static
CAR – Digital