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los angeles

Los Angeles remains the second-largest Designated Market Area (DMA) in the United States and continues to be the epicenter of the entertainment and film world. Known for its vibrant culture, stunning beaches, and prestigious universities, Los Angeles has also become a major technology hub. As the tech and entertainment worlds have collided, companies such as Netflix, Amazon, Instagram, YouTube, Snapchat have set up corporate campuses in Los Angeles. In addition, Los Angeles is one of the most ethnically diverse cities in the nation.
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Market Summary

  • Demographic Breakdown:
  • Hispanic or Latino: 46.9%
  • White (Non-Hispanic): 28.9%
  • Asian (alone): 11.7%
  • Black or African American (alone): 8.3%
  • Two or more races: 3.3%
  • Other (alone): 0.7%
  • Native American (alone): 0.2%
  • Native Hawaiian and Other Pacific Islander (alone): 0.1%
  • Market Snapshot:
  • Median Age: Approximately 34.4 years.
  • Median Household Income: $79,701.
  • DMA Rank: 2nd.
  • DMA Population: Approximately 12,678,000.
  • Key Highlights:
  • Attractions: Hollywood, Sunset Boulevard, Rodeo Drive, LA Live, Disneyland, and numerous beaches.
  • Sports Teams: Los Angeles Dodgers, Los Angeles Angels, Los Angeles Lakers, Los Angeles Clippers, Los Angeles Kings, USC Trojans, and UCLA Bruins.
  • Industries: Film and Music Entertainment, Retail, International Trade, Technology, and Tourism.
  • Education: University of Southern California (USC), University of California, Los Angeles (UCLA), and Pepperdine University.