AUSTIN
Austin—known globally as the “Live Music Capital of the World” and the capital of Texas—combines a high-energy cultural identity with one of the fastest-growing innovation economies in the U.S. Anchored by marquee events like SXSW and Austin City Limits, the city attracts millions of visitors annually while sustaining a young, mobile, and highly engaged local population.
Over the past decade, Austin has evolved into the heart of “Silicon Hills,” driven by major investments from Apple, Google, Meta, Amazon, Oracle, and Tesla’s Gigafactory Texas, alongside legacy leaders such as Dell, IBM, Samsung, and Texas Instruments. This concentration of global employers and high-growth startups has accelerated population growth, daily commuting, and neighborhood expansion—creating constant movement across downtown, corridors, and emerging districts.




Market Summary
- Demographic Breakdown:
- Hispanic or Latino: ~33%
- White (Non-Hispanic): ~46%
- African American: ~7%
- Asian: ~9%
- Other/Multiracial: ~4-5%
- Market Snapshot:
- Median Age: 34.9 years (MSA).
- Median Household Income: ~ $91,501.
- Key Highlights:
- Attractions: Texas State Capitol, Barton Springs Pool, Lady Bird Lake, Zilker Park/ACL Fest, Circuit of The Americas (F1, MotoGP, concerts).
- Sports Teams: MLS Austin FC; MiLB Round Rock Express; AHL Texas Stars; NBA G-League Austin Spurs; major NCAA programs at UT Austin.
- Industries: Industries Such as Technology and software, semiconductors/advanced manufacturing, and corporate headquarters operations lead the market, with tech roles accounting for a significantly higher share of employment than the U.S. average. Other key sectors include life sciences, creative media, government, and higher education.
- Education: The University of Texas at Austin; St. Edward’s University (Austin); Texas State University (nearby in San Marcos/Round Rock).
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