FTM—Florida’s Fort Myers–Naples DMA on the Gulf Coast—is one of the nation’s fastest-growing markets, blending upscale Naples leisure with Fort Myers’ family-friendly growth. Known for white-sand beaches, boating culture, wildlife tourism, and a large seasonal “snowbird” population, the region combines steady resident demand with surges in visitor traffic. Affluent audiences, MLB Spring Training, and rapid in-migration make FTM a high-value market for advertisers seeking both reach and spending power.