NORTH CAROLINA
Ranked by CNBC in 2022 as the Top State for Business, North Carolina continues to grow and attract businesses and top talent. The state is a mix of major cities such as Charlotte, Raleigh and Greensboro, making it a hub for banking, technology, and education. With a blend of urban growth and Southern charm, the state offers a high quality of life and a strong job market. Charlotte is the 2nd largest banking center in the country and home to Bank of America, Truist and Wells Fargo’s east coast HQ. Raleigh is the anchor city to Research Triangle, a strong tech hub that grew up around Duke University, Univ of North Carolina and NC State.










Market Summary
- Demographic Breakdown:
- Hispanic or Latino: 11.0%
- White (Non-Hispanic): 58.0%
- African American: 35.0%
- Asian: 3.5%
- Other/Multiracial: 2.5%
- Market Snapshot:
- Median Age: 34.5.
- Median Household Income: $63,000.
- DMA Rank: 22nd.
- DMA Population: Approximately 2,700,000.
- Key Highlights:
- Attractions: NASCAR Hall of Fame, Carowinds, Bank of America Stadium, Discovery Place Science Museum.
- Sports Teams: Charlotte Hornets (NBA), Carolina Panthers (NFL).
- Industries: Banking & Finance, Technology, Healthcare, Energy.
- Education: University of North Carolina at Charlotte, Queens University of Charlotte.
- Demographic Breakdown:
- Hispanic or Latino: 8.0%
- White (Non-Hispanic): 64.0%
- African American: 19.0%
- Asian: 7.0%
- Other/Multiracial: 2.0%
- Market Snapshot:
- Median Age: 35.2 years.
- Median Household Income: $62,500.
- DMA Rank: 24th.
- DMA Population: Approximately 2,200,000.
- Key Highlights:
- Attractions: North Carolina Museum of Art, PNC Arena, Duke Gardens, Research Triangle Park.
- Sports Teams: North Carolina FC (Soccer), Durham Bulls (Minor League Baseball).
- Industries: Technology, Research & Development, Healthcare, Education.
- Education: Duke University, University of North Carolina at Chapel Hill, North Carolina State University.
- Demographic Breakdown:
- Hispanic or Latino: 10.0%
- White (Non-Hispanic): 53.0%
- African American: 36.0%
- Asian: 2.0%
- Other/Multiracial: 3.0%
- Market Snapshot:
- Median Age: 38.0 years.
- Median Household Income: $51,500.
- DMA Rank: 48th.
- DMA Population: Approximately 1,000,000.
- Key Highlights:
- Attractions: Greensboro Science Center, Tanger Family Bicentennial Garden, Greensboro History Museum.
- Sports Teams: Greensboro Swarm (NBA G-League), Greensboro Grasshoppers (Minor League Baseball).
- Industries: Textiles, Manufacturing, Healthcare, Logistics.
- Education: University of North Carolina at Greensboro, Guilford College.
Market Summary
- Demographic Breakdown:
- Hispanic or Latino: 11.0%
- White (Non-Hispanic): 58.0%
- African American: 35.0%
- Asian: 3.5%
- Other/Multiracial: 2.5%
- Market Snapshot:
- Median Age: 34.5.
- Median Household Income: $63,000.
- DMA Rank: 22nd.
- DMA Population: Approximately 2,700,000.
- Key Highlights:
- Attractions: NASCAR Hall of Fame, Carowinds, Bank of America Stadium, Discovery Place Science Museum.
- Sports Teams: Charlotte Hornets (NBA), Carolina Panthers (NFL).
- Industries: Banking & Finance, Technology, Healthcare, Energy.
- Education: University of North Carolina at Charlotte, Queens University of Charlotte.
- Demographic Breakdown:
- Hispanic or Latino: 8.0%
- White (Non-Hispanic): 64.0%
- African American: 19.0%
- Asian: 7.0%
- Other/Multiracial: 2.0%
- Market Snapshot:
- Median Age: 35.2 years.
- Median Household Income: $62,500.
- DMA Rank: 24th.
- DMA Population: Approximately 2,200,000.
- Key Highlights:
- Attractions: North Carolina Museum of Art, PNC Arena, Duke Gardens, Research Triangle Park.
- Sports Teams: North Carolina FC (Soccer), Durham Bulls (Minor League Baseball).
- Industries: Technology, Research & Development, Healthcare, Education.
- Education: Duke University, University of North Carolina at Chapel Hill, North Carolina State University.
- Demographic Breakdown:
- Hispanic or Latino: 10.0%
- White (Non-Hispanic): 53.0%
- African American: 36.0%
- Asian: 2.0%
- Other/Multiracial: 3.0%
- Market Snapshot:
- Median Age: 38.0 years.
- Median Household Income: $51,500.
- DMA Rank: 48th.
- DMA Population: Approximately 1,000,000.
- Key Highlights:
- Attractions: Greensboro Science Center, Tanger Family Bicentennial Garden, Greensboro History Museum.
- Sports Teams: Greensboro Swarm (NBA G-League), Greensboro Grasshoppers (Minor League Baseball).
- Industries: Textiles, Manufacturing, Healthcare, Logistics.
- Education: University of North Carolina at Greensboro, Guilford College.
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