CONTACT
CONTACT

NASHVILLE

Nashville—“Music City” and the capital of Tennessee—has transformed over the past decade from a regional hub into one of the fastest-growing large metros in the U.S. Between 2010 and 2020, the metro added roughly 340,000 residents (just over 20% growth), and has continued climbing past 2.1M people. This explosive population and job growth have fueled a surge in new residential, office, entertainment, and stadium projects across downtown, The Gulch, East Nashville, and surrounding suburbs, creating a high-demand, high-energy market for brands and advertisers.
NAS-TN-20-FE Core & Beyond Approach 09.29.25
NAS-TN21-A First Horizon Bank Approach 07.14.25
NAS-TN-24-FN-LHR Geico Approach 08.08.25
NAS-TN29-B Groundworks Approach 12.30.24 (5)
TN28-A United Health Group Approach 10.27.25
NASHVILLE

Market Summary

  • Demographic Breakdown:
  • Hispanic or Latino: ~69%
  • Black or African American: ~13-14%
  • Hispanic/Latino (any race): ~10%
  • Asian:~3%
  • Other/Multiracial: ~4-5%
  • Market Snapshot:
  • Median Age: ~36-37 years.
  • Median Household Income: ~$82K.
  • Key Highlights:
  • Attractions: Grand Ole Opry, Ryman Auditorium (“Mother Church of Country Music”), Country Music Hall of Fame & Museum, Lower Broadway honky-tonks, Centennial Park & the Parthenon; strong weekend-trip and convention traffic.
  • Sports Teams: Tennessee Titans (NFL, new enclosed stadium underway), Nashville Predators (NHL), Nashville SC (MLS), and Nashville Sounds (MiLB). These franchises, plus CMA Fest and a constant concert calendar, keep visitor and local traffic high year-round.
  • Industries: National hub for health care management & services, music, entertainment & creative industries, tourism & hospitality (hotels, restaurants, nightlife, conventions), advanced manufacturing/auto, finance & business services, and logistics.
  • Education: Vanderbilt University, Belmont University, Tennessee State University (TSU), Lipscomb University, Fisk University, and nearby Middle Tennessee State University (MTSU) provide a strong pipeline of young, educated talent.

inventory overview

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